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The Affluent Insurance Advisor

Key Components To Consider When Buying Life Insurance

What is the purpose of our life insurance portfolio?
  • Are we trying to protect the short or long term? Or both?
  • Is our family need just to protect our "roof over head" or is there longer term legacy and tax planning that should be thought through?
How should we choose the amount of death benefit we desire?
  • How much total death benefit do I need today?
  • Should that death benefit amount need to rise over time?
What factors go into the pricing of life insurance?
  • Health
  • Age
  • Gender
  • Individual vs Joint Insureds
  • Product riders/features
Are there performance variables that need to be considered?
  • Guarantees
  • Sensitivity to economic factors such as interest rates or equity markets
  • Tax laws
How do we check on the credit quality of the insurance carrier?
  • COMDEX Rating
  • Standard & Poors
  • Weiss Safety Ratings
  • Duff & Phelps
What are other common factors that are taken into consideration during the life insurance process?
  • Desired length of premium payments (ie, 5 years of larger premiums or 20 years of smaller premiums)
  • Ownership (individually vs. trust owned)
  • Beneficiary designations
  • Post implementation servicing (scheduling periodic reviews)